Apple has also maintained a death grip of control over the app store since its inception, placing strict limitations on developers making apps for the platform and building it into a revenue-generating machine for the company. (View Highlight)
The app store launched in 2008 with a key policy in place: Apple would get a 30 percent commission on every app sold. Later, when the company added in-app purchases, it would require developers to use Apple’s own payment processing — with the same 30 percent cut applied to every transaction (View Highlight)