an innate drive can manifest itself in different ways in different cultures. Big Macs and hot fudge sundaes are modern inventions, but they resonate with evolved desires for food—namely, a love of fat and sugar. Similarly, it’s exciting for men to imagine sexual opportunities with women in their environment, and taboo spices it up. Porn works within that space of desire. So about ten years ago, “secretary” was a popular search term; now it’s “stepsister”. But it’s the same message, just a different font. (View Highlight)