(Many will think of “cancel culture”. As most people understand this term, it refers to cases in which mostly young, mostly privileged progressives use social media and other means to destroy the reputations of those who dissent from their worldview (View Highlight)
persuasion is extremely hard. It can sometimes seem impossible. People are biased and stubborn. They are especially difficult to persuade on topics where they have a self-interested stake in holding their beliefs (View Highlight)
when onlookers see evangelists exhibiting extreme passion in spreading their views, they might interpret this as higher-order evidence that the views are true. (“If Bob is that passionate about his beliefs, maybe there is something to them…”). When people make clear sacrifices for their beliefs, as evangelists often do, their sacrifices can function as “credibility-enhancing displays” that end up genuinely persuading people. (View Highlight)
creencia cambio persuasión señal
pressures on communication ensure that people are only exposed to evidence in favour of the relevant views and not to evidence against them (View Highlight)