Summary

Claire here. At BRXND NYC last month, Noah opened the conference with a talk that pushes back on the narrative that AI pilots are doomed to fail.

Highlights

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AI is a mirror, not a crystal ball. Good brands get better AI outputs because they’ve already built consistency and distinctiveness over time. AI models just learn those patterns and reflect them back. Which means if AI is showing us our reality, we need to look closely at what we’re actually seeing.

La IA es un espejo, no una bola de cristal. Máxima ayuda a entender qué es lo que se requiere para trabajar bien con IA.

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