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Apple’s iPhone is no longer seen as revolutionary but rather just another phone in the market. Despite efforts to diversify, Apple heavily relies on iPhone sales for revenue. Apple’s strict control over its products and services is facing increasing scrutiny and pressure from regulators and developers.
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Apple has also maintained a death grip of control over the app store since its inception, placing strict limitations on developers making apps for the platform and building it into a revenue-generating machine for the company.
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The app store launched in 2008 with a key policy in place: Apple would get a 30 percent commission on every app sold. Later, when the company added in-app purchases, it would require developers to use Apple’s own payment processing — with the same 30 percent cut applied to every transaction