Summary
The Trump administration uses memes to quickly share political messages and shape news stories before others do. This strategy focuses on speed and virality but often loses important details and feels cruel. While memes spread fast, they may hurt the administration’s image and don’t help much in winning over swing voters.
Highlights
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To the vast majority of people following current events, the Trump administration’s meme-ing is blunt and cruel. But the jaded political insider will also view Trump’s meme fusillade as an element of a media strategy known as “rapid response”: the full-time work of quickly shaping the political narrative of a breaking news event, sometimes within minutes, before the news media and your opponents can shape it for you.